My name is Lionel, Lionel Benizri. I’m the active dad of 5 kids 👦👦👧👦👦

🪖 I’m a former Commando who started his journey in an elite IDF unit called “Duvdevan” in which I learned what Performance, Excellence, Brotherhood, and Leadership are about.

⏱️ I then spent over a decade protecting others’ lives as a Shabak Security officer leading more than 100+ operations in high-risk environments while always pursuing personal goals I would achieve every year, because every second matters.

💼 I became an entrepreneur – in the Information management field – that led me to meet Bill Gates, serve clients, and partner with Deloitte.

📒 After my first EXIT, I decided to help others and build a 100 weeks scale program that any founder in the B2B market could follow in order to scale his business.

🏛️ I became the CEO of other SaaS companies I helped to scale in 2-3 years, regularly with at least 4X the valuation.

🕯️A fun fact about myself is that besides being a Serial CEO, Former Commando, and Startup Founder, I’m also a Rabbi, Sofer (Scribe), and Mohel.

⚖️ As a serial CEO and bootstrapped entrepreneur, I am thankful for every success I had but even more, for a specific failure I experienced in early 2015. That day, I concluded that everything is measurable, including Life and Innovation.


« Life can be Measured » rapidly became my life’s philosophy that I later translated into a life performance dashboard and a business performance tool.

🚀 The Life Performance dashboard enabled me to achieve crazy life goals:
– Completing 3 IronMan races
– Writing 4 Books
– Completing over 300 activities per year with my 5 kids
– Producing 50+ Concepts in Growth & Jewish Thought
– Coaching 2000+ entrepreneurs
– Writing a Torah Scroll
– Completing the Study of the whole Talmud.
– Performing hundred of operations and more…

📈 The Business Performance Dashboard helped me to:
– Scale and EXIT multiple SaaS companies.
– Multiply by 6 the performance of the last business I led as CEO.
– Measure the KPIs of hundreds of people
– Bring laser FOCUS and extreme alignment in all businesses using Yood.
– Boost growth and profitability of dozens of SaaS companies.

Today those performance dashboards help thousands of people to achieve way more in business and life.
I hope they will be useful to you as well.

— Lionel Benizri — Founder-