Performance Leader, Rabbi & SaaS Entrepreneur

Lionel Benizri is a dynamic leader with a unique blend of expertise as a former IDF Commando (Duvdevan), Shabak intelligence officer, and SaaS entrepreneur. Throughout his career, Lionel has conducted over 150 high-risk operations, honing a deep understanding of performance, leadership, and teamwork, while successfully bootstrapping and exiting multiple companies. 🚀

As the founder of MYK Applications, Lionel led its merger with Deloitte. As a Serial CEO, he spearheaded transformative growth, scaling CHD Expert to a successful exit and driving additional turnarounds that created a combined value exceeding $350 million. His innovative « 100 Weeks to Scale » program has empowered countless B2B entrepreneurs to achieve exponential growth.

Beyond his business achievements, Lionel is a Rabbi, Mohel, and Sofer (biblical scribe), seamlessly integrating spiritual insights into his professional journey. His life philosophy, « Life can be measured, » emerged from a pivotal failure in 2015 and inspired the creation of groundbreaking life and business performance dashboards. These tools have enabled Lionel to accomplish extraordinary personal milestones—such as completing three IronMan races, writing four books, and producing over 50 concepts on Jewish thought and growth—while supporting the growth and profitability of dozens of SaaS companies.

Today, Lionel’s mission is to help 1,000,000 young professionals scale their lives and businesses. Through Yood, he provides tools, frameworks, and inspiration to empower entrepreneurs to align their vision, measure progress, and achieve extraordinary results in both life and business.

— Lionel Benizri — Founder-